
work..


about.
Hello, my name is Alessandro Cerutti. I graduated with honors from ISCOM Paris,
earning a master's degree in Global Communication Option Advertising.
I have worked for top advertising agencies in Paris, including DDB, BETC, Fullsix (Havas), and BBDO. Throughout my career, I have collaborated with notable brands
such as Coca-Cola, adidas, Canal+, evian, smart, MINI, SNCF, and many others.
My bi-cultural background and extensive experience in copywriting have also led me
to work on several international accounts such as Procter & Gamble
(Gillette, Pampers...) and Mondelez International (LU, Oreo...).
I have had the pleasure of winning both international and national awards,
including Cannes Lions, D&AD, One Show, French Art Directors Club, Effie Awards,
Grand Prix Stratégies, and Lürzer’s Archive “Great Ads Winner.”
I was honored to be recognized among D&AD's Top 100 Copywriters in the world,
ranking 35th in 2024 and 65th in 2026.
I am currently working at TBWA\Paris as a Senior Copywriter, creating campaigns
for major brands such as Air France, Mercedes-Benz, Auchan, and McDonald's.
clients.














































skills.
creative & copywriting
campaign / print / radio
digital
social media
brand content
edition
branding
transcreation / translation
awards.




CANNES LIONS - SHORTLIST
Design - Design for Behavioural Change
Auchan - Colorfood
D&AD - GRAPHITE
Health & Wellbeing - Integrated
Auchan - Colorfood
D&AD - WOOD
Experiential - Responsible Activations
Auchan - Colorfood

D&AD - SHORTLIST
Health & Wellbeing - Product Design
Auchan - Colorfood

ONE SHOW - MERIT
Creative Effectiveness - Automotive
Mercedes-Benz - The Iconic Playlist

CDA - BRONZE
Direct & Activation - Campagne Globale
Mercedes-Benz - The Iconic Playlist

CDA - SHORTLIST
Craft DA - Design
Auchan - Colorfood

CANNES LIONS - SHORTLIST
Audio & Radio - Audio & Radio as a Medium
Mercedes-Benz - The Iconic Playlist
D&AD - GRAPHITE
Entertainment - Audio
Mercedes-Benz - The Iconic Playlist
D&AD - WOOD
Radio & Audio - Entertainment
Mercedes-Benz - The Iconic Playlist

D&AD - SHORTLIST
Packaging Design - Promotional
Mercedes-Benz - The Iconic Playlist
CDA - GOLD
Rédaction & Audio - Podcast
Mercedes-Benz - The Iconic Playlist

CDA - BRONZE
Design Branding - Packaging Événementiel
Mercedes-Benz - The Iconic Playlist

CDA - SHORTLIST
Illustration - Affichage & Presse
Mercedes-Benz - The Iconic Playlist

CANNES LIONS - SHORTLIST
Audio & Radio - Content/Podcasts
Mercedes-Benz - The Iconic Playlist
D&AD - GRAPHITE
Radio & Audio - Brand Expression
Mercedes-Benz - The Iconic Playlist
D&AD - WOOD
Media - Radio & Audio
Mercedes-Benz - The Iconic Playlist

ONE SHOW - BRONZE
Radio & Audio-First - Brand Partnerships
Mercedes-Benz - The Iconic Playlist

CDA - BRONZE
Grandes Causes - Activation/Direct
Auchan - Colorfood

CDA - SHORTLIST
Grandes Causes - Film
Auchan - Colorfood

CDA - SHORTLIST
Illustration - Packaging
Mercedes-Benz - The Iconic Playlist


CANNES LIONS - SHORTLIST
Creative Strategy - Automotive
Mercedes-Benz - The Iconic Playlist
D&AD - WOOD
Impact - Design
Auchan - Colorfood
D&AD - WOOD
Direct - Radio & Audio
Mercedes-Benz - The Iconic Playlist

ONE SHOW - MERIT
Radio & Audio-First - Branded Podcast
Mercedes-Benz - The Iconic Playlist

CDA - BRONZE
Direct & Activation - Activation par l'objet
Auchan - Colorfood

CDA - SHORTLIST
Illustration - Packaging
Auchan - Colorfood

CDA - SHORTLIST
Digital - Site de Marque
Evian - BETC Greeting Card




EFFIE FRANCE - BRONZE
Responsabilité/Changement Positif
Auchan - Colorfood

CPS AWARDS - BRONZE
Campagne Globale
Mercedes-Benz - The Iconic Playlist

HIT PARADE - 3 ÉTOILES
Web, Film
Schweppes - It's Apéro Time
LA NUIT DES ROIS - GOLD
Contenus
Mercedes-Benz - The Iconic Playlist

EFFIE FRANCE - BRONZE
Mobilités
Air France - Le RDV 90 Ans
GRAND PRIX IA & DATA - GOLD
Meilleure Campagne Audio
Mercedes-Benz - The Iconic Playlist

HIT PARADE - 2 ÉTOILES
Web, Film, Customer Utility
Auchan - Colorfood
TIKTOK AWARDS
Campagne Globale
Mercedes-Benz - The Iconic Playlist
GRAND PRIX STRATÉGIES - GOLD
Automobile, Deux Roues
Mercedes-Benz - The Iconic Playlist
GRAND PRIX IA & DATA - GOLD
Meilleur Dispositif 360°
Mercedes-Benz - The Iconic Playlist

HIT PARADE - 1 ÉTOILE
Print, Affichage
Air France - Elegance is a journey

BEST ADS ON TV
Best interactive
Auchan - Colorfood
GRAND PRIX STRATÉGIES - SILVER
Distribution
Auchan - Colorfood

HIT PARADE - 3 ÉTOILES
Integrated
Mercedes-Benz - The Iconic Playlist
DANS TA PUB - GOLD
Meilleure création du mois
Auchan - Colorfood

BEST ADS ON TV
Best TV
Schweppes - It's Apéro Time

CANNES LIONS - BRONZE
Health & Wellness - Integrated
Auchan - Colorfood
CANNES LIONS - BRONZE
Audio & Radio - Automotive
Mercedes-Benz - The Iconic Playlist
CANNES LIONS - BRONZE
Media - Automotive
Mercedes-Benz - The Iconic Playlist
CANNES LIONS - SHORTLIST
Entertainment - Social Behaviour
Auchan - Colorfood
EFFIE FRANCE - SILVER
Petits Budgets, Opérations Spéciales
Mercedes-Benz - The Iconic Playlist
EFFIE FRANCE - SILVER
Boissons
Schweppes - It's Apéro Time
EFFIE FRANCE - SILVER
Alimentation
LU - Le petit pLUs
EFFIE FRANCE - BRONZE
Distribution et Restauration
Auchan - Colorfood





contact.
























